As part of Westgate's in-house creative team, I bring resort experiences to life through bold visuals and cohesive brand storytelling. From print campaigns, digital assets to large-scale environmental graphics, I transform concepts into designs that capture the energy and luxury of the brand. Every project blends creativity, strategy, and craftsmanship, shaping memorable guest connections through design.
These pieces were developed as part of my work at Westgate Resorts, created alongside and with guidance from the talented in-house creative team.
A clean and cohesive signage system designed to guide guests seamlessly through key resort spaces. Each piece blends functionality with brand consistency, ensuring clear navigation while enhancing the overall visual experience of the environment.
collaborated on creative collateral for Westgate's established restaurant brands, supporting the team in refereshing menus, signage, and marketing materials while preserving each venue's unique identity and style.
Design solutions created to support day-to-day operations, corporate messaging, and savings or other programs, balancing functionality with thoughtful visual consistency.
Exploratory brand concepts created to test visual direction, tone, and storytelling. While not always selected as the final direction, these concepts play a critical role in shaping strategy, refining ideas, and guiding successful brand outcomes.
